The OpenLanguage platform is designed to highlight the individual brands of each publisher. Since students are likely to discover this brand through social media or search it is important that the brand is unique and memorable. Some suggestions:
- Is there already a website with this brand? An existing site will make it more difficult for your brand page to rank highly in search engines.
- Is the Twitter username and Facebook page available?
- Is the brand already trademarked by someone else? You can perform a quick check with the US Patent and Trademark Organization for free at this website. Trademarkia (http://www.trademarkia.com/) is a cost-effective service to register your brand and protect your interests.