We highly recommend this book: "Beyond Powerful Radio - A Communicator's Guide to the Internet Age" by Valerie Geller. It is available for purchase on Amazon here. Find some notes below.
Creating Powerful Communicator Principles
- Tell the truth
- Make it matter
- Never be boring
- Speak visually, in terms your audience can "picture"
- Start with your best material
- Address the individual, use "You" - talk to one person at a time
- Do engaging transitions
- Promote, brag about your stuff
- Brag about other people's stuff
- Be who you are on the radio
- Take risks
- Dare to be great
Rules of Engagement
- What's in this for me, your listener?
- Is it relevant?
- Does it matter?
- Do you care?
- Can you make the audience care?
- Speaking conversationally, directly to each listener?
- Sounding as though you are reading?
- Making smooth transitions? Are there "brick walls" between the elements or does the presentation feel seamless?
- Speaking visually?
- Telling powerful stories?
- Introducing the audience to characters they can care about?
- Funny? Is there humor?
- Taking the audience on a journey?
- Presenting moments of truth that connect?
- Including what's NEW?
- including authentic self-revelation? - Do I know YOU, from this show? If they don't get to know something about you, they won't be loyal.
- Going "personal" without going private?
- Boring? Did anything go too long?
- Taking risks? Any surprises in the show?
- Providing "talkable topics" for your listeners for later in the day to discuss with others? If so, what?
- Having fun?
- Giving your audience enough to make them want to come back?
- Serving your listeners? - entertained, informed, inspired, persuaded, connected
- Compelling? Would your listener sit in a parked car and keep listening?
p4. ''..the richest source of powerful radio comes from the personalities of the performers."
p.57 - importance of formatics, or structure of the show to help the listener engage
p.86 - importance of airchecking to maintain high quality, engaging lessons
p.310 - tips to move to video from audio
p.317 - "In radio we already know our listeners are multi-tasking."